Everything you need to know about Claygent Navigator

When I think about how GTM looked just two years ago, it almost feels like another era. I remember manually chasing down data points, building clunky Zapier chains, and copying things into spreadsheets just to get one campaign off the ground. It was messy, fragile, and honestly a huge waste of time.

Then Clay came in. I started pulling live signals into my workflow instead of hunting for them one by one. I could design flows that actually ran in the background while I focused on the bigger picture. That’s when it clicked for me. 

The real edge in GTM isn’t who can grind through the most manual steps. It’s who can see the market more clearly and respond faster. Clay made that shift possible.

The newest release, Claygent Navigator, feels like the next big step in that journey. Before, AI could scrape the surface of a site but it broke down the moment you needed to act like a human. Think of all those times you tried to get data out of a site but it was locked behind forms, filters, or pagination. I used to give up on those because it was too much work.

Navigator changes that. Now I can point an agent at a site like FINRA BrokerCheck or usaspending.gov and have it click through filters, apply inputs, and bring back structured results into my table. The best part is that I don’t have to blindly trust it. Every run gives me a replay, so I can literally watch the steps it took.

So the real question is, what do you actually do with it. Once you stop worrying about whether the data is accurate, you can start thinking about the signals you want to capture. This is where it gets interesting. Navigator doesn’t just save you time. It opens up use cases that were basically off limits before.

If you’ve ever tried to capture the right signals for sales, you know how much gets lost in the manual work. Pricing is hidden behind calculators. Compliance details are buried in trust portals. Partner directories are split across categories and filters that take forever to click through.

Navigator takes that friction away. Instead of chasing this data one by one, you can set up agents that move through the site for you and bring back structured results. The same steps you would take manually, like opening filters, filling in forms, and scrolling through sponsor lists, are now repeatable flows that land in your table.

That opens up a new level of sales intelligence:

1. Pricing and packaging: capture SKUs, tiers, and price points that live behind calculators or dropdowns.

2. Security and compliance: pull SOC 2 claims, trust documentation, and residency details straight from security portals.

3. Partner directories: filter marketplaces by category and extract the tools your prospects already use.

4. Customer proof points: collect named customers and outcomes from case study libraries.

5. Event sponsorships: paginate through conference sponsor lists to flag accounts with current spend.

6. Vendor and RFP portals: log into portals with session cookies and check registration or approval status.

Each of these examples is something you could do by hand, but you won’t anymore. And when you replay the steps Navigator took, you know the data is coming from the exact same clicks you would have made yourself.

Marketing teams deal with the same problem as sales. The signals are out there, but most of them are hidden behind layers of clicks. Review sites force you to set filters before you can see relevant feedback. Blogs and resource hubs bury new content three pages deep. 

Media kits are spread across different parts of a site, and event calendars are rarely in one clean format.

Navigator makes those signals accessible. You can run an agent to click through review site filters, capture ratings and comments, and feed them directly into your positioning work. You can scan a company’s blog to map out content gaps. You can collect brand assets from a media kit without digging through a maze of links. 

Even webinars and podcast listings can be pulled into a single view so you know where your prospects are showing up and what topics they are pushing.

Here are a few ways to put it into practice:

1. Review filters: capture industry-specific ratings and feedback from sites like G2 to inform messaging.

2. Content gap sweeps: scan resource libraries and blogs to see which topics your ICP is already covering and where you can stand out.

3. Media kits and brand assets: download logos and brand rules for co-marketing or partnership work.

4. Webinar and podcast circuits: compile titles, dates, and speakers into your nurture tracks.

With Navigator, you spend less time hunting for where the content lives and more time using the signal to refine your campaigns.

And just like marketing, recruiting teams face the same challenge. The signals are out there, but most of them sit behind job boards, profile searches, or scattered university portals. Copying details into spreadsheets is still the default workflow for most recruiters.

Navigator gives you a cleaner way to surface that information. You can point it at an ATS job board and have it step through listings to capture roles, seniority, and locations. You can use it on product docs, changelogs, or repositories to map out a developer’s tech footprint. Even internship or co-op programs buried in university portals can be collected without hours of manual clicking.

Here are a few ways to put it into practice:

1. ATS role harvesting: pull open roles from boards like Lever or Greenhouse into a structured table.

2. Developer footprint mapping: capture signals from product docs, changelogs, and repositories to understand a company’s stack.

3. University program lookups: extract internship or co-op postings along with dates and deadlines.

For recruiters, this means less time lost in repetitive searches and more time spent building real relationships with candidates.

The same applies to operations and compliance. These teams deal with critical information that is often locked in government portals, regulatory databases, or company support pages. It is work that matters, but it is slow and repetitive.

Navigator turns that into a repeatable workflow. You can have it submit searches on SEC EDGAR, apply filters on FINRA BrokerCheck, or verify license and permit statuses on state registries.

You can even capture support entitlements from terms pages or track product changes by clicking through release notes and changelogs. What used to take hours of form fills and manual searches now happens in the background, with full transparency through replays.

Here are some practical examples:

1. SEC EDGAR queries: pull filings like 10-Ks or 8-Ks and extract relevant sections.

2. FINRA BrokerCheck: check disclosures and licensing details for financial institutions.

3. License and permit verifications: confirm statuses and expiration dates from state registries.

4. Sanctions and watchlist screens: submit entity names to public databases that require form steps.

5. Changelog and status monitors: track product updates that could impact customers.

6. Usage dashboard snapshots: log into customer success tools and capture metric snapshots for QBR prep.

7. Support policy comparisons: record plan entitlements such as response times or available support channels.

For ops and compliance leaders, this shifts the job from copy and paste to decision-making. Instead of spending hours checking boxes, you focus on what the signals actually mean for the business.

That is really the bigger story here. Navigator is opening up signals that used to be invisible and making them part of how you run GTM. The teams that figure out how to turn those signals into strategy will be the ones that stand out.

I am excited to see where this goes next. Clay has already changed the game in the last two years and Navigator feels like another major step forward. And this is only the beginning.

Btw, I will be at Sculpt, the Clay event next week. If you are going to be there, let me know. Would be great to connect and see how you are thinking about building with these new tools.

See you next Wednesday!
—David

If you ever need help planning your GTM motion and want to chat through ideas, feel free to book a call with me. Happy to help out :)